By Tyler R. Morrissey
A successful business model is to always keep a pulse on the wants, desires and needs of your customer. Recently, the Sotheby’s International Realty® brand announced a new report providing invaluable insights that will help us gain a better understanding of an important new consumer.
The report, “The New Affluent,” was custom created for the network with information gathered from a comprehensive research study conducted by the Boston Consulting Group. This report examines the changing landscape of the luxury real estate market and how emerging luxury consumers are looking to buy and sell residential real estate.
“The conversation about luxury has evolved,” said Kevin Thompson, Chief Marketing Officer of Sotheby’s International Realty. “Consumers are no longer connecting with consumption and ostentation and instead, are seeking a much more personal take on what’s most meaningful and rewarding – experiences, art, inspiration, family, and relationships. The Sotheby’s International Realty brand has moved beyond the need to define luxury, understanding that true luxury is living the lifestyle you want—it’s about personal expression and experience.”
Below are just a few highlights from the findings in The New Affluent report.
Comments are closed.