By Tyler R. Morrissey
We are excited to announce that the firm has received a 2018 Internet Advertising Competition Award from the Web Marketing Association. The award for “Best Real Estate Online Advertisement,” and “Best of Show Online Advertisement,” recognized the company’s headlining billboard advertisement that ran atop The New York Times Real Estate section in March, April, June and October of 2017.
The innovative billboard ad showcased the firm’s most spectacular listings to New York Times subscribers in the N.Y. metro area as well as across the country and the world. The advertisement incorporated SnappSearch by Inoventiv Canada, which is a unique search-in display advertising unit designed to dramatically increase engagement from prospective clients.
This technology allowed users to search for exclusive William Pitt and Julia B. Fee Sotheby’s International Realty listings inside the ad unit without navigating away from The New York Times webpage. Users also had the option to click into the property detail page on williampitt.com for more information pertaining to the listings that meet their search criteria, with parameters such as city or town and minimum and maximum home price.
“We are honored to receive this award that recognizes the incredible work of our outstanding marketing team,” said Paul Breunich, President and CEO of William Pitt and Julia B. Fee Sotheby’s International Realty. “This New York Times ad was an incredibly powerful differentiator for us and is another example of the advantage that Sotheby’s International Realty® provides to its clients and sales associates. Through exclusive partnerships like this one, we are able to deliver our listings to a broader group of prospective home buyers.”
The prominently positioned ad appeared at a minimum of one of every four times a user visited the real estate section, reaching an audience that comprises 118 million unique users monthly.
“The New York Times billboard advertisement shows how we are always on the cutting edge in our marketing strategy, which is now incorporating a heavy focus on video advertisements,” said Monique Rafferty, Director of Marketing for William Pitt and Julia B. Fee Sotheby’s International Realty. “By leveraging up and coming digital mediums we are confident that we can deliver the best possible marketing experience for our valued clients.”
For more information on the 2018 Internet Advertising Competition Awards, click here.
