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First Look

First Look is a three-tiered strategy designed to maximize your home’s market impact, offering a seamless transition from private exposure to full-market debut. Whether you choose the discretion of Private Collection, the early momentum of Preview, or the powerful launch of Debut, your listing is positioned for success at every stage.

Connect With An Agent

In real estate, timing and presentation are everything.

First Look: Private Collection
First Look: Private Collection
Sell privately and exclusively

Keep your listing off-market and exclusively available to 1,100+ William Pitt and Julia B. Fee Sotheby’s International Realty agents and their serious buyers. With no MLS exposure and a limited digital footprint, this approach is ideal for sellers who value privacy or want to gauge buyer demand, refine pricing, and gather valuable feedback—all without accumulating public Days on Market.

First Look: Preview
First Look: Preview
Build anticipation ahead of your market debut

Pre-launch your property exclusively on williampitt.com, giving it a strategic advantage before it reaches the open market. This early exposure signals to serious buyers that an exceptional opportunity is coming soon.

First Look: Debut
First Look: Debut
A high-impact market launch

Your property debuts across top real estate platforms and global marketing channels, powered by insights and momentum from the Private Collection and Preview phases. With the widest reach in real estate, we combine unmatched exposure with a tailored strategy to connect your listing with the right buyers — wherever they are.

First Look: Private Collection

For centuries, Sotheby's Auction House has set the standard for discretion. Private Collection upholds this legacy, offering a private, strategic way to sell your home. Available exclusively to our 1,100 agents and their qualified buyers, your property remains private while attracting serious interest within a trusted network.

Private Collection Advantages

A Discreet Path to Selling

Keep your listing out of the public eye while still benefiting from expert guidance. With a limited digital footprint, gain targeted exposure within the most trusted circles in real estate.

Test the Market Before Going Public

Gauge buyer demand, refine pricing, and gather valuable feedback - all without accumulating days on market. Exclusive insights now mean a stronger market debut later.

Seller Control with Built-In Momentum

With our offer and negotiation tool, Final Offer, you stay in control while adapting to market demand. Buyers can engage and submit offers privately, providing early insights. If you launch publicly, this momentum carries over, setting your listing up for a strong debut.

CONNECT WITH AN AGENT

First Look: Preview

Preview builds anticipation ahead of your listing's market debut, signaling to buyers that an exceptional opportunity is coming soon. This offering allows you to generate early interest and momentum before officially hitting the open market.

First Look: Debut

Debut marks the public launch of your property across sothebysrealty.com, top real estate platforms, and global marketing channels, powered by insights and momentum from the Private Collection and Preview phases. With the widest reach in real estate, we combine unmatched exposure with a tailored strategy to connect your property with the right buyers - wherever they are.

We Cast The Widest Net

Exclusive Media Presence

Your property is featured across leading global and luxury sites, ensuring maximum visibility among affluent buyers.

Industry-Leading Social Reach

Our brand dominates social media with the largest following among top competitors*, setting the standard for real estate marketing. Your home is showcased where buyers are most active, leveraging strategic social media campaigns that capture attention, drive engagement, and maximize exposure to the right audience.

#1 Most Profiled Real Estate Brand

As the most profiled luxury real estate brand in the news**, Sotheby’s International Realty delivers unmatched exposure, elevating your home’s presence online.

CONNECT WITH AN AGENT

Custom Property Packaging

Digital magazines, bespoke web experiences, and premium marketing materials help your home stand out in a competitive market.

Global Reach

Your home is showcased on sothebysrealty.com and williampitt.com, attracting over 3.5 million monthly views, with 59% of visitors coming from international buyers actively searching for properties like yours.

Network-Driven Exposure

Your home is presented directly to top Sotheby’s International Realty advisors in key feeder markets such as New York, California, Florida, and Texas—and targeted to qualified buyers and brokers through proven buyer pools and key market insights.

CONNECT WITH AN AGENT

The ones with a unique heritage of selling.

First Look:
The Advantage You Need

Whether you want to sell privately, generate early market momentum, launch with maximum impact, or access exclusive off-market properties, our trusted advisors are here to guide you. Get in touch to learn more about our First Look offerings.

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First Look: Private Collection properties are only available to our agents and buyers. Sellers decide whether to participate in program. The First Look program is one way to market and purchase properties, and we do not guarantee any particular result. Program subject to change. Sources: *Local brand corporate social media follower counts on Facebook, Instagram, TikTok, YouTube and LinkedIn have been combined with their associated national brand name corporate accounts on the same social media channels. In instances where the local firm does not have a national brand name, local corporate follower counts are used. Follower counts as of 1/28/25. Placement on William Pitt Sotheby’s International Realty or Julia B. Fee Sotheby’s International Realty social media channels is not guaranteed. **Meltwater, January 1, 2024 - December 31, 2024.