By Megan Montemarano
As a company that’s always eager to innovate, serving as a consistent pioneer for ground-breaking ideas in the world of luxury real estate, it should come as no surprise that we support our agents by fostering an atmosphere receptive to creative marketing. How does a sales associate find a way to stand out in this industry? It comes down to three simple tactics—taking a forward thinking approach, implementing a strategy and introducing compelling content. In simpler terms, it’s about thinking “outside of the box.” This is exactly what Larchmont agent Phyllis Jacobs and Shoreline Connecticut agent team The Seaport Group, comprised of Old Lyme agents Tim Bray and Byron Lazine, have done.
Phyllis Jacobs, a licensed Associate Broker of over 23 years, has partnered with American Airlines to market her real estate services. The airline is airing a video about Jacobs on all of its flights throughout the months of February and March. The approximately two-minute video covers the global reach and unparalleled resources 
available through the Sotheby’s International Realty brand, and how Jacobs utilizes her contacts throughout the global network to the advantage of her clients.
Testimonials of former clients are strategically woven throughout, as well as welcoming scenes of Jacobs interacting with members of the community. The video also pinpoints her specific areas of expertise, featuring answers to useful questions amid an array of outstanding past and current listings for sale, and concludes with a simple relocation checklist, offering sound advice for potential buyers.
“I am thrilled to have the opportunity to feature this video on all American Airlines flights,” says Jacobs. “It addresses the benefit of working with a skilled relocation specialist whether you are moving from Brooklyn to Beijing or London to Larchmont. I thought this would be the perfect opportunity for me to showcase my extensive relocation experience and track record of connecting clients from all over the world.”
Over on the Shoreline of Connecticut, The Seaport Group focuses its exceptional marketing efforts on gaining a solid foundation of online leads by utilizing strategic thinking, combined with a little something Bray and Lazine like to call the “Property Packet.” The goal is to convert prospects into clients by providing them with listing details they won’t find anywhere else.
The Property Packet provides a quick and easy portal for agents to create a specific package catered to a potential client’s property of interest. Details of the packet include unique information that a buyer would typically only find through an agent, such as deeds, topography maps, wetland maps, town websites, GIS portals, location technology used to determine market and spatial analysis of a given property, and more. All information is presented in an appealing branded and unbranded web link, or PDF.
Providing prospective home buyers with this organized file of exclusive content allows the Seaport Group to effectively market a particular home, while also marketing their own expertise and willingness to immediately assist and cater to their clients’ needs.
“This tool is a vehicle for serious agents to highlight the attributes of a property, convert more online leads, showcase their skills and separate themselves from the sea of agents in the industry,” Bray and Lazine explain. “We believe that everything we do challenges conventional real estate logic. The way we challenge the status quo is by conceiving and implementing proprietary systems backed by common sense, cutting edge technology, passion for people and an intense desire to add more value. Property Packet is an extension of this philosophy.”
Holding a philosophy that perfectly coincides with the very core of our company, The Seaport Group, Phyllis Jacobs and countless other distinguished William Pitt and Julia B. Fee Sotheby’s International Realty sales associates bring a pioneering and innovative spirit to their roles—one that truly defines who we are.
