I am thrilled to share the news that the Sotheby’s International Realty® brand has just announced the first-ever Augmented Reality (AR) app for real estate. This is an exciting moment for our brand and our industry, one that has the power to transform the home buying and selling experience for both sales associates and consumers.
The new app, Curate by Sotheby’s International Realty℠, effectively empowers our agents to present a home in a personalized and tailored way to individual consumers. Curate allows you to virtually stage a listing from the palm of your hand, minimizing the need for physical staging while offering multiple styles to choose from, enabling clients to visualize the interior to their own taste. Users can select from a room scene library ranging from traditional dining rooms to modern living rooms, and even link directly to the online retailers for any furnishings they see that they like. The app was built with ARCore, Google’s AR Software platform, and is powered by roOomy, the leading virtual staging technology platform specializing in 3D/AR/Virtual Reality content creation and application development. Curate is now available for Android in the Google Play store and will be released for iOS in the Apple store at the end of May.
The brand is always on the cutting edge of technology, and this new AR app is just more evidence of that. Furthermore, the brand’s YouTube channel, which achieves over 37,500,000 views annually, has more subscribers and more views annually than any other real estate channel on the platform, with more than twice the subscribers and views of the No. 2 channel—Zillow.
You can learn more about Curate by visiting Sotheby’s International Realty’s blog here.
Paul E. Breunich
President and Chief Executive Officer
William Pitt • Julia B. Fee Sotheby’s International Realty
