By Tyler R. Morrissey
From its humble beginnings in a dormitory at Harvard, to the multibillion dollar company it is today, there is no question Facebook has changed our lives and how we interact with one another. The social media giant has connected communities, making it easier to communicate and share ideas. It has also revolutionized the marketing industry and the way companies advertise their products or services. William Pitt and Julia B. Fee Sotheby’s International Realty is excited to announce its new platform to help make targeted ad campaigns easier to implement.
In partnership with Lumentus Social, a New York City based social media consulting firm, we are unveiling a new ad builder to help our agents create Facebook and Instagram ads for listings. By advertising real estate listings through Facebook and Instagram, there are some major benefits you can’t always reap through traditional advertising avenues. Compared to print and television ads, social media advertising is incredibly cost effective and allows you to target specific audiences in certain geographical areas as well as through specific income levels.
“You have probably been hearing a lot about Facebook advertising, and it is true social media advertising can be very powerful and cost effective,” said Vin Socci, Chief Operating Officer for William Pitt and Julia B. Sotheby’s International Realty. “For example, a $100 ad will send between 200 and 300 qualified buyers to your listing’s detail page. This easy to use ad builder will help our agents to run targeted ad campaigns and grow their business like never before.”
Agents can quickly and efficiently create quality social ads that drive consumers to their listings. In addition to easily running Facebook and Instagram ads for their listings, users can also create “What is Your Home Worth?” Buyside ads. Once the ad has run, Lumentus Social will email a detailed report on how each advertisement performed.
“We look forward to demonstrating this new technology and giving agents the capability to easily and effectively add it as part of our marketing strategy,” Socci said. “Social media has changed how our industry operates and this new platform will help us remain on the cutting age of advertising in the digital age.”
