Sotheby’s International Realty recently announced that its 2015 global media plan is on target to reach over 1 billion impressions. While the brand’s media reach has always been impressive, thanks in large part to the premium properties it represents, this past year saw many exciting additions of various partners dedicated specifically to regions outside of the United States. This dedication to overseas exposure positions the network as the most globally connected real estate brand in the world.
One such partner is none other than the well known business news organization Financial Times. With over 12 million unique visitors and a strong focus on Europe, the Middle East, Africa and Asia, Financial Times is a world leader in its craft. Sotheby’s International Realty and Financial Times allow customers to conveniently access the brand’s properties at ftpropertylistings.com and FT.com/intl/house-home, while additionally solidifying their preeminent partnership by placing printed brand advertising within the FT “How to Spend It” magazine.
Yet another international online portal willing and eager to partner with this great brand is LuxuryEstate.com. This renowned website’s wide selection of luxury homes, prestigious estates and classic residences throughout Europe is now headlined with Sotheby’s International Realty listings that appear front and center. This Italian hosted site is now one of Sotheby’s International Realty’s most significant drivers of network property views, with over 6 million in the last year alone.
HomeAdverts.com, a multilingual marketing partner based in the UK that offers only the finest selection of real estate from around the world, represents another prestigious global partner. The site offers global exposure in over 160 countries and eight different language translations, and appears on 24 unique social networks. The website focuses on featuring the Sotheby’s International Realty brand through creatively written blogs and featured property segments
Lastly, Sotheby’s International Realty’s strong Asian focused marketing partners, Shangliu Tatler and Hong Kong Tatler, target the luxury market amongst influential social elites in China. Together, these media outlets offer an online and mobile presence exclusively for Sotheby’s International Realty, while maintaining close to a combined 43 million media impressions for the brand. This unique collaboration in the important Asian market provides an ideal platform for Sotheby’s International Realty to showcase its premier properties, participate in regional product launches and offer the Tatler audience its specialty market expertise.
